Sober Blog

Chineses have spent $59,5 billion for alcoholic drinks in 2006, preferring beer as the most accessible alcoholic drink, and also expensive hard liquor for prestige, is informed in the report of the American service of foreign agriculture.

If to speak about a sales volume strong spirits have made 43 % though in the general consumption of alcoholic production they make only 9,8 %. The Most popular drink is «байцзю» which is made of various cereals, for example сорго, rice and a barley peel.

China is the world's largest consumer of strong alcoholic drinks. Inhabitants of China drink more than 3,6 billion litres a year. If to speak in comparative figures China consumes 20 % of all alcohol in the world though in a money's worth this share makes only 8 %. In 2006 foreign drinks have won 10 % of a share of the Chinese market of alcoholic production. For example, the Scottish whisky $94,8 million have been sold for the sum, and the French cognacs have brought to manufacturers $233 million

In the report of the American service it is noticed, that the tendency to increase of a standard of living among Chineses creates conditions at which they prefer to buy better and expensive drinks, than to increase consumption volumes.